Burger King's call to action is "have it your way". Customizing your flame-broiled sandwich has been their differentiator for a generation now. The new BK campaign and Facebook app - Sacrifice - is an edgy approach to customization, letting participants cull people from their friendlist in exchange for a Whopper coupon. Smart, visible and probably as viral as hell it also aligns so nicely and actively with the brand I just have to admire it. Nice work from agency Crispin Porter + Bogusky, and fb app writers, refresh partners.
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