Bell Chat Wins

I just finished a service chat with Dhanesh at Bell and - whatever they have been doing over there - they need to keep doing it. I haven't been treated that well by any company in ages. Informed, articulate, precise, warm, and stayed with me until my problem was solved.

Then, when he asked if there was anything else he could help with and I mentioned my obscure, unrelated logging-in problem he helped me gather the information he thought may help me best and pointed me towards some sites that may help me in dealing with the company whose product I was having difficulty with.

The brand rejuvenation was apparently much more than skin deep. Yes, I love the new website but - I have to admit - I wasn't blown away by the teaser campaign. I was having trouble liking the new logo because I hadn't updated my appreciation of the Bell offering. But tonight? This experience? I actually like the new identity better. I'm surprised at my visceral reaction - I think it's coming as such a shocking contrast to a malingering, torturous problem I've been having with another company. But, yes, Bell apparently has brought a rich understanding of relationship management to their service and I'm delighted.

Suddenly I'm a Bell fan.