YourSpace

I attended Sharpe Blackmore Euro RSCG's "YourSpace" event today, exploring the application and relevance of social media to contemporary marketing.

Speakers included:
Ken Wong (Queen's Business School) and three of his star graduating BCOM students, Cleo Cheung, Albert Lee, Sal Patel
Mathew Ingram (Globe and Mail)
Jesse Brown (CBC Radio)
Janice Diner (Ripple Social Media)
Chris Williams (Media Contacts)
Tom Blackmore (Sharpe Blackmore)
and host, Ron Tite (Sharpe Blackmore)

The presentations were quite interesting and I have pages of notes that I will be digesting into some posts over the next few days.

I was not surprised by the eagerness of marketing professionals to adopt these approaches but was a little shocked at how few people in the field have started playing with or participating in them. Not a 20-something crowd but I expect we'll see some interesting results in coming months.